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activewear
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$22.34avg listing price — sweet spot $15–$100
Price range
Great$7.14–$86.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$258K$258K/yr · 741K searches
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,204.41avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand