44
active ice
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$46.13avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$9.60–$215.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,716.47avg incumbent reviews — the moat a new listing must climb
Market size
Okay$128K$128K/yr · 36K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand