50
active enzyme laundry stain remover
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.18avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 574K searches
Price range
Good$5.14–$32.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+35.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,150.17avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand