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53

activated charcoal powder

Worth a look

Shows low returns (0.6%), but soft demand (-34.1% this quarter) keeps it on the watch list.

Market size 69Growth 8Conversion 83Competition 41Returns 97Price range 84Avg price 85Brand share 47Review moat 39Quality gap 24

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$18.88

avg listing price — sweet spot $15–$100

Price range

Great$4.99–$103.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$718K

$718K/yr · 422K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,559.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-34.1%

90-day search growth — must beat 0% to launch

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