55
achilles
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a deep review moat (6,876 avg reviews) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$50.62avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$9.04–$152.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Market size
Okay$138K$138K/yr · 138K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,876.31avg incumbent reviews — the moat a new listing must climb