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abdl diapers
Launch itA $13.4M/yr market growing +9.0% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$13.4M$13.4M/yr · 4.1M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$38.03avg listing price — sweet spot $15–$100
Price range
Great$11.02–$67.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,106.25avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand