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7.5 toothpaste
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good832.91avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good$12.61avg listing price — sweet spot $15–$100
Price range
Okay$8.18–$18.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
Market size
Bad$7K$7K/yr · 8K searches