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Skip itSoft demand (-81.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible24.7avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great$929K$929K/yr · 879K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.71avg listing price — sweet spot $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-81.5%90-day search growth — must beat 0% to launch
Price range
Bad$6.97–$14.73cheapest to priciest tracked listing — scored on the share inside $15–$100