48
60 billion probiotics
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.61avg listing price — sweet spot $15–$100
Price range
Great$14.54–$47.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$876K$876K/yr · 245K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad54,851.88avg incumbent reviews — the moat a new listing must climb