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55 gallon trash bags
Launch itA $4.2M/yr market growing +11.4% this quarter with returns at 0.4% — clears our launch bar.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Market size
Incredible$4.2M$4.2M/yr · 903K searches
Avg price
Incredible$28.18avg listing price — sweet spot $15–$100
Price range
Great$9.68–$50.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,735.67avg incumbent reviews — the moat a new listing must climb