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62

5 wick candle

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 17Conversion 74Competition 78Returns 98Price range 87Avg price 93Brand share 28Review moat 46Quality gap 72

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$22.16

avg listing price — sweet spot $15–$100

Price range

Great$5.19–$99.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$538K

$538K/yr · 355K searches

Review moat

Okay1,937.35

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-16.7%

90-day search growth — must beat 0% to launch

Products