75
4th of july plates
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Review moat
Great199.54avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.86avg listing price — sweet spot $15–$100
Price range
Good$5.65–$34.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$290K$290K/yr · 512K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality