52
3.4 oz toothpaste
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Growth
Great+92.5%90-day search growth — must beat 0% to launch
Avg price
Good$13.41avg listing price — sweet spot $15–$100
Price range
Good$2.88–$30.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Bad$90K$90K/yr · 49K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,904.09avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand