73
24 oz plastic cups with lids
Launch itA $1.1M/yr market growing +25.4% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$23.79avg listing price — sweet spot $15–$100
Price range
Great$12.83–$72.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 555K searches
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,929.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand