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21st birthday plates
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a small market ($70K/yr) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great169.09avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.10avg listing price — sweet spot $15–$100
Price range
Okay$4.73–$24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 79K searches
Signals No Dominant Brand