48
2 pack electric toothbrush
Skip itBrand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$76.42avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$259K$259K/yr · 97K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$9.28–$252.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad8,830.59avg incumbent reviews — the moat a new listing must climb
Signals High Price