56
2 oz shot glass
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$16.39avg listing price — sweet spot $15–$100
Price range
Great$4.44–$53.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,937.51avg incumbent reviews — the moat a new listing must climb
Market size
Okay$146K$146K/yr · 123K searches
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality