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60

10 oz plastic cups

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 66Conversion 77Competition 44Returns 96Price range 84Avg price 95Brand share 62Review moat 38Quality gap 20

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.73

avg listing price — sweet spot $15–$100

Price range

Great$4.72–$78.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+44.8%

90-day search growth — must beat 0% to launch

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Market size

Good$303K

$303K/yr · 153K searches

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,747.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

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