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56

1 oz shot glasses

Worth a look

Shows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 22Conversion 78Competition 76Returns 87Price range 79Avg price 80Brand share 84Review moat 63Quality gap 23

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Great51%

top-5 brand share — no brand owns this niche

Avg price

Great$17.00

avg listing price — sweet spot $15–$100

Price range

Great$4.42–$57.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good970.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$86K

$86K/yr · 66K searches

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Trend