45
1.25 readers
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,466.37avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.13avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.31–$19.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 105K searches