27
zbt-2
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$51.58avg listing price — sweet spot $15–$100
Review moat
Good1,142.89avg incumbent reviews — the moat a new listing must climb
Price range
Good$19.80–$175.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$33K$33K/yr · 37K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price