40
your anxiety is a lying hoe
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible29.06avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.75avg listing price — sweet spot $15–$100
Price range
Bad$4.85–$16.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-40.4%90-day search growth — must beat 0% to launch
Market size
Bad$7K$7K/yr · 16K searches