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yoto mini jacket
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Review moat
Good539.41avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$8.28–$26.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$133K$133K/yr · 229K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality