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54

wireless keyboard for mac

Worth a look

Shows a sweet-spot price point ($41.64 avg), but soft demand (-8.9% this quarter) keeps it on the watch list.

Market size 65Growth 21Conversion 47Competition 78Returns 49Price range 79Avg price 95Brand share 39Review moat 24Quality gap 63

Avg price

Incredible$41.64

avg listing price — sweet spot $15–$100

Price range

Great$17.58–$120.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Market size

Good$627K

$627K/yr · 403K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,236.62

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Search terms