40
wireless floodlight camera
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$100.37avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,261.93avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Price range
Okay$30.40–$216.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 39K searches