45
whoop 4.0 band
Skip itSoft demand (-19.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$22.42avg listing price — sweet spot $15–$100
Review moat
Great272.09avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.48–$57.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$164K$164K/yr · 260K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Returns
Bad7.2%return rate — above 5% kills the launch gate
Growth
Bad-19.7%90-day search growth — must beat 0% to launch