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white mouse
Worth a lookShows a sweet-spot price point ($37.74 avg), but soft demand (-10.4% this quarter) keeps it on the watch list.
Avg price
Incredible$37.74avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Market size
Good$674K$674K/yr · 862K searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$6.02–$176.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,535.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch