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Worth a lookShows a $30.5M/yr market, but soft demand (-13.8% this quarter) keeps it on the watch list.
Market size
Incredible$30.5M$30.5M/yr · 8.9M searches
Avg price
Great$49.51avg listing price — sweet spot $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$9.99–$185.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad6,347.52avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.8%90-day search growth — must beat 0% to launch