40
wd purple 2tb
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$89.11avg listing price — sweet spot $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.7%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$57.23–$157.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Bad6,034.05avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 13K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price