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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+112.0%90-day search growth — must beat 0% to launch
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Okay$182.55avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$201K$201K/yr · 580K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$67.10–$471.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad80,043.85avg incumbent reviews — the moat a new listing must climb