21
wd blue
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$128.56avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$43.73–$339.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad22,112.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 39K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price