55
wall surge protector
Worth a lookShows low returns (1.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Great1.5%return rate — above 6% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Market size
Good$639K$639K/yr · 605K searches
Avg price
Good$13.08avg listing price — sweet spot $15–$100
Price range
Good$8.49–$23.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Review moat
Bad14,820.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality