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video editing equipment
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Great342.8avg incumbent reviews — the moat a new listing must climb
Market size
Good$360K$360K/yr · 194K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$178.04avg listing price — sweet spot $15–$100
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad6.3%return rate — above 5% kills the launch gate
Price range
Bad$39.23–$447.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand