40
vhs player
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size
Incredible$2.2M$2.2M/yr · 3.6M searches
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Good$155.63avg listing price — sweet spot $15–$100
Review moat
Okay1,536.27avg incumbent reviews — the moat a new listing must climb
Price range
Okay$11.82–$258.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Returns
Bad6.7%return rate — above 5% kills the launch gate
Brand share
Bad98%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale