41
variac
Skip itSoft demand (-4.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great101.13avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$21.04–$98.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$61.09avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$113K$113K/yr · 87K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Signals High Price