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usb to ethernet adapter
Skip itSoft demand (-14.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.9M$1.9M/yr · 1.1M searches
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good$13.39avg listing price — sweet spot $15–$100
Price range
Good$9.32–$24.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,702avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf