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54

tv antenna

Worth a look

Shows a $11.1M/yr market, but high returns (7.4%) keeps it on the watch list.

Market size 100Growth 25Conversion 63Competition 26Returns 16Price range 78Avg price 88Brand share 48Review moat 23Quality gap 90

Market size

Incredible$11.1M

$11.1M/yr · 10.0M searches

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$20.10

avg listing price — sweet spot $15–$100

Price range

Great$6.03–$49.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Review moat

Bad7,440.53

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.4%

return rate — above 5% kills the launch gate

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