48
tom tom
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$8.0M$8.0M/yr · 2.0M searches
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good941.74avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$202.32avg listing price — sweet spot $15–$100
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate
Price range
Bad$56.18–$627.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand