45
thermal paste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.04avg listing price — sweet spot $15–$100
Price range
Good$9.12–$24.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$338K$338K/yr · 240K searches
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Review moat
Bad10,080.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand