47
thermal monocular
Skip itPricing outside the sweet spot ($623.75 avg) — this niche doesn't clear our bar today.
Market size
Incredible$2.2M$2.2M/yr · 1.1M searches
Review moat
Great371.26avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad7.5%return rate — above 5% kills the launch gate
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.09–$4311.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$623.75avg listing price — sweet spot $15–$100