45
thermal grease
Skip itPrices mostly outside the sweet spot ($5.13–$14.98) — this niche doesn't clear our bar today.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.8M$2.8M/yr · 2.0M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Avg price
Bad$8.54avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad21,334.13avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad$5.13–$14.98cheapest to priciest tracked listing — scored on the share inside $15–$100