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50

surge protector white

Worth a look

Shows a sweet-spot price point ($19.81 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 38Growth 24Conversion 75Competition 73Returns 86Price range 86Avg price 87Brand share 19Review moat 20Quality gap 17

Avg price

Great$19.81

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$7.65–$71.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$189K

$189K/yr · 137K searches

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Review moat

Bad12,387.53

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

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