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surge protector short cord
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$6.42–$71.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.68avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$135K$135K/yr · 130K searches
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Review moat
Bad12,246.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand