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Launch itA $1.3M/yr market growing +24.2% this quarter with returns at 1.2% — clears our launch bar.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great$19.70avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 577K searches
Price range
Great$10.94–$34.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,928.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality