54
surface pro 8 keyboard
Worth a lookShows a sweet-spot price point ($67.57 avg), but soft demand (-15.7% this quarter) keeps it on the watch list.
Avg price
Great$67.57avg listing price — sweet spot $15–$100
Review moat
Great275.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Market size
Good$618K$618K/yr · 140K searches
Price range
Good$35.09–$154.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.8%return rate — above 5% kills the launch gate
Growth
Bad-15.7%90-day search growth — must beat 0% to launch