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surface pro 12 keyboard
Skip itSoft demand (-57.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great152.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$90.91avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$226K$226K/yr · 53K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay$41.94–$222.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-57.5%90-day search growth — must beat 0% to launch
Signals High Price