47
surface pro 11 keyboard
Skip itSoft demand (-13.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good504.82avg incumbent reviews — the moat a new listing must climb
Avg price
Great$101.33avg listing price — sweet spot $15–$100
Market size
Good$592K$592K/yr · 126K searches
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$31.45–$198.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay5.0%return rate — above 5% kills the launch gate
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Signals High Price