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surface go 3 keyboard
Skip itHigh returns (6.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$44.57avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$13.62–$108.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good959.36avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$144K$144K/yr · 62K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Returns
Bad6.5%return rate — above 5% kills the launch gate
Signals High Returns