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stranger things stickers
Skip itSoft demand (-62.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great139.94avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$86K$86K/yr · 431K searches
Avg price
Bad$7.52avg listing price — sweet spot $15–$100
Growth
Bad-62.2%90-day search growth — must beat 0% to launch
Price range
Bad$3.64–$11.27cheapest to priciest tracked listing — scored on the share inside $15–$100