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stranger things halloween decorations
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-49.8% this quarter) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.07avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$8.64–$86.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great261.06avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Okay$170K$170K/yr · 428K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.8%90-day search growth — must beat 0% to launch